Supernatural hit 100 episodes. The grand plateau. The magic number that boosted Supernatural’s per episode premiums from $300,000 an episode (roughly) to $700,000 an episode (a little less roughly). The current number available for second run syndication is now 126 episodes, with another 23 guaranteed at the end of this current season. Supernatural was picked up for second run syndication in a number of outlets internationally and TNT in the United States. It currently runs two episodes a day Monday through Friday on that network.

Since the show is in its seventh season, Supernatural is getting more expensive to produce. Jared and Jensen are both making more money per episode now and will every year the show continues. Below the line costs for the crew continue to increase because of union agreements. The show still runs on a very tight budget though and because of some cuts hasn’t seen that much of a cost increase. For example, there are a few less producers on staff these days and Misha Collins was released from the show. Classic rock is all but nonexistent anymore. The current budget is estimated at slightly under $50 million per season, but that is with an extra episode. Per episode cost runs at approximately $2 million to $2.2 million an episode. While Supernatural does get tax breaks for filming in Vancouver, just like in 2009 the strong Canadian dollar against the US dollar has all but wiped out any savings with exchange rates.

Supernatural is making more in ad rates for The CW this year, but slightly less than 2009. A lot has to do with the move to Friday, in which ad rates are cheaper. According to the annual Ad Age survey, Supernatural is only making The CW $32,477 per 30 second spot. That number was $29,100 in 2010 and $32,928 on Thursdays in 2009.

Got all that? Great, now let’s talk revenues.